The things only you know shouldn't live only in your head.

No catch. Essentials is free — no credit card and no trial period that expires. You get all core sections of the app and the guided getting-started wizard. Pro Plus ($8/month or $80/year) adds video and audio messages, AI writing assistance, immediate emergency access, the emergency notification service, full sharing controls and roles, the Release Confirmer, the Obituary Wizard, printable fillable templates, complete PDF and data export, and up to five completely private accounts total. You can upgrade, downgrade, or cancel at any time.

Pro Plus is the current plan for founding members. Along with the full individual feature set, it includes up to five completely private accounts total for people of your choice. Each account keeps its personal data separate, and one account does not automatically see another account’s information. This is an introductory multi-account structure for founding members. The accounts share billing only, not personal data.

No. Be Sure They Know is for anyone who carries information, instructions, or personal knowledge that other people may someday need or value. That might include practical information, family knowledge, messages, memories, important contacts, or things only you currently know. Emergencies, illness, and incapacity are important reasons to prepare, but you do not need to wait for one of those situations to preserve what matters.

Because spoken details can be forgotten, become outdated, or be hard to piece together later. Even well-intentioned people may misremember or simply not know where something is, who to call, or which information is current. Be Sure They Know gives you a calm, private place to record practical details, instructions, messages, and personal knowledge in your own words, then keep everything updated as life changes.

Yes — and we think this matters enormously. The things you record here are genuinely precious: your instructions, your messages, your story. You should never be entirely dependent on any online service to hold them for you. Pro Plus includes complete export. Every section of your plan can be exported as a formatted PDF. You can also export your full data in a portable format. We recommend doing a fresh export whenever you make significant changes — save a copy to your personal device, a USB drive, a trusted cloud folder, or hand one to a legal professional or someone close to you. A printed copy kept somewhere known is still one of the most reliable ways to make sure your instructions are found. Upgrade to Pro Plus to unlock export.

You own your content completely. We have no claim on anything you have written, and we will never delete it without your instruction. If you cancel Pro Plus, your account moves to Essentials — everything you have recorded stays exactly where it is, and you can continue to read and edit it. Pro Plus features (video messages, sharing settings, export) will not be available until you resubscribe, but nothing is lost.

If we ever had to shut down the service — which we have no plans to do — we would give you meaningful advance notice and time to export everything. This is precisely why we encourage Pro Plus subscribers to keep regular local exports: a copy on your own device means your records survive regardless of what happens to us or to the internet.

Yes, as often as you like. Your plan can change with you. Come back whenever circumstances change: a new account to note, a new relationship, a new pet, or updated instructions. Every entry is saved automatically. On Pro Plus, we recommend exporting a fresh copy after any significant update so your offline copies stay current too.

Only you, until you choose to share. Your records are private by default — nothing is visible to anyone else until you explicitly grant access. On Pro Plus, you can set per-entry visibility and assign different roles to different people, so the right person sees only what they need to see, at the right time. The only people who will ever read your plan are those you have named yourself.

Everything you record is encrypted in transit and at rest. Your uploaded files — photos, recorded messages, audio — are stored in a fully private cloud bucket that is not accessible from the internet directly. All file access is served through our own API server with per-user permission checks; there are no direct public links to your files. Authentication is handled by Clerk, a dedicated identity platform used by thousands of companies. We do not run advertising, do not share your data with third parties for any commercial purpose, and our team does not access your plan content unless you specifically request support. A full description of how we handle your data is in our Privacy Policy.

Be Sure They Know is not a legal document and does not replace a will. A will deals with the legal distribution of your estate and must be prepared and witnessed according to the laws in your jurisdiction. Be Sure They Know organizes practical guidance and personal knowledge, including healthcare information, account details, pet care instructions, messages for the people you choose, and your story. The two work together: a formal will handles the legal side, while your plan helps make important information easier to find and understand. We strongly recommend having a will prepared by a qualified legal professional.

The people you have named in My Contacts can access your records according to the permissions you set — immediately in an emergency or under the conditions you choose. On Pro Plus, you can name a Release Confirmer: a trusted person who confirms that certain messages or sections can be released after your death, so nothing sensitive reaches anyone at the wrong time. A regular export kept somewhere your executor or the people around you can find provides an additional copy of your information and instructions.

The Release Confirmer is a person you trust — a legal professional, close friend, or someone close to you — who confirms that certain messages or information should be released. It adds an extra layer of control so that nothing sensitive reaches the wrong hands at the wrong time. You choose who they are, what they can confirm, and under what conditions. This is a Pro Plus feature.

You can cancel at any time — no questions asked, no penalty. If you cancel Pro Plus, your account moves to Essentials and everything you have written is preserved. Nothing is deleted. Before you cancel, we strongly recommend running a full export so you have a complete offline copy of your plan. Pro Plus-only content (video messages, sharing settings, export) will not be accessible until you resubscribe, but it remains safely stored on your account.